The Blinkit Lenskart partnership is here, and it’s fast. Customers in seven Indian metros can now order powered glasses delivered in just 10 minutes, Blinkit CEO Albinder Dhindsa announced.
The rollout covers Delhi NCR, Bengaluru, Pune, Chennai, Hyderabad, Kolkata, and Mumbai. Users select simple powers from -0.25 to -1.5 diopters and pick a frame color. No prescription is required, making it an entry-level eyewear service.
It’s a bold move as most eyewear purchases in India remain offline, with shoppers preferring to try frames first. The Blinkit Lenskart partnership focuses on speed and convenience, betting that consumer habits can be shifted by sheer access.
For Blinkit, it’s part of a larger move into high-margin categories. The company has already tested medicine delivery and recently overtook Zomato’s food delivery business in gross order value. With 1.8 million active users across 25 cities, it is expanding the scope of what can be delivered instantly.
If successful, the Blinkit Lenskart partnership could set a new model for eyewear retail. Now it’s moving from physical shops to instant digital orders. For Blinkit, it’s also about proving that quick commerce can extend far beyond food.
