MR.DIY, the largest home improvement and lifestyle retailer in Asia, has roped in acclaimed actor Rajkummar Rao as its new brand ambassador. The collaboration kicks off with a quirky and high-energy campaign rolling out across India, built around the catchy slogan: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.”
Known for its rapid growth and massive footprint, MR.DIY has quickly made its way into the hearts of Indian shoppers. With stores spread across more than 110 cities and over 2 million sq. ft. of retail space already in place, the brand is aiming even higher—with plans to more than double its footprint to 5 million sq. ft. in the next five years.
Step into any MR.DIY store, and you’ll find over 15,000 items carefully chosen across 10 diverse categories—from household goods and home decor to toys, tools, fashion accessories, tech gear, and festive must-haves. Whether you’re picking up everyday basics or stumbling across an unexpected gem, the experience is designed to be both fun and easy on the pocket.
What truly sets MR.DIY apart is its commitment to making value-driven shopping accessible to all. With prices starting at just ₹19, the brand proves that good quality doesn’t have to come with a hefty price tag. ‘Always Low Prices’ isn’t just a slogan—it’s a belief system that drives everything they do.
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In the launch film, Rajkummar Rao takes on the role of a cheeky, inquisitive reporter on a mission to uncover the secret behind MR.DIY’s vast product range and shockingly low prices. His natural charm, humour, and down-to-earth vibe bring the campaign to life, making it easy for viewers to relate to the thrill of discovering a place that truly has it all.
From essentials to surprises, MR.DIY is more than just a store—it’s a treasure trove for every member of the household. And with Rajkummar Rao now part of the family, the brand is set to connect with a wider audience than ever before.
