Street food culture just got a radical upgrade. Phab has unveiled Phab Bhel Bars, India’s first savoury protein bar, under its bold new “Street Collection.”
For years, Bhel has defined the Indian street snack experience with its crunchy, tangy, spicy, unforgettable flavor, but it was never portable. It wasn’t protein-rich and not clean. That changes today. The Phab Bhel Bars deliver all the punch of chaat with the benefit of 10 grams of plant protein, wrapped in a pocket-sized format.
The line-up comes in three flavours: The OG Bhel, Curry Leaf Podi, and Peri Peri. Each one packs an authentic bite, powered by Chana Jor Garam for that unmistakable crunch. No shortcuts here, just real taste meeting real function.
Founder and nutritionist Gayatri Chona, who openly calls herself a Bhel addict, explained, “Bhel has always been part of my routine, but the traditional version was messy and didn’t fuel you for the day. With Phab Bhel Bars, we kept the crunch and spice but added 10 grams of protein. It’s the snack I always wanted, and now it’s here.”
The best part is these bars cut the clutter. No palm oil, gluten, or cones falling apart. Just clean ingredients, bold flavours, and an easy format. Toss it into a bag, keep it in the car, or grab it post-gym. It’s snacking without the mess.
With the Phab Bhel Bars, the brand is reinventing snacking, setting a new standard. A savoury protein bar rooted in Indian taste, powered by nutrition, and designed for today’s lifestyle.
