Yakult Danone India, the joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, is sharpening its focus on the Indian probiotics market with plans to clock double-digit growth every year through 2030.
The company, which introduced its probiotic drink to India in 2008, has built a strong foothold in the segment through a unique direct-to-home model led by its network of “Yakult Ladies.” Today, that strategy has helped the brand expand its reach to nearly 700 cities across the country.
In a bid to strengthen consumer connect, Yakult has signed actor Taapsee Pannu as its new brand ambassador. The company believes Pannu’s influence will help deepen awareness about the benefits of probiotics at a time when health and wellness are gaining sharper consumer focus.
“The Indian probiotics drink market has come a long way in less than two decades. Our next milestone is to sustain double-digit growth every year until 2030, backed by consumer trust and a growing appetite for scientifically validated health products,” said Eiji Amano, Managing Director, Yakult Danone India.
The growth ambitions come against the backdrop of a booming category. According to IMARC Group data, India’s probiotic drinks market was valued at Rs 1,348.8 million in 2024 and is projected to touch Rs 5,778.9 million by 2033. That represents a compound annual growth rate of 16.67 percent between 2025 and 2033, underscoring the scale of opportunity.
For Yakult Danone India, the combination of wider distribution, a trusted scientific legacy, and fresh consumer-facing campaigns is expected to anchor its next growth phase in the country’s expanding wellness economy.
