Author: Online Desk
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Volkswagen Signs Jasprit Bumrah as First-Ever Brand Ambassador in India, Launches Bold Campaign for ₹50 Lakh Golf GTI
For the first time in its history, Volkswagen has named a brand ambassador — and surprisingly, it’s not a Bollywood star or a social...
Zomato’s Deepinder Goyal Just Dropped ₹52 Cr on an Apartment So Fancy, Even Bollywood’s Jealous
Zomato CEO and founder Deepinder Goyal has snapped up a sprawling luxury apartment in The Camellias, DLF’s crown jewel in Gurugram’s DLF Phase 5....
Jeff Bezos’s Amazon Just Crashed the 10-Minute Grocery Party in Delhi — Zepto, Blinkit & Swiggy Should Probably Panic
After dipping its toes in Bengaluru, Amazon has quietly expanded its lightning-fast delivery service, Amazon Now, to parts of Delhi — a clear sign...
Chinese Wok Turns 10 with a Nationwide Expansion Blitz: 240+ Outlets, FY27 Target of 500, and Desi Chinese Dreams
From a single counter in 2015 to over 240 bustling outlets across more than 35 cities, Chinese Wok has come a long way—and it’s...
India’s Quick Commerce Boom: Blinkit, Instamart & Others Clock ₹64,000 Cr in Orders in FY25: Set to Triple by FY28
Quick commerce in India isn’t just picking up pace — it’s sprinting. Indians ordered a staggering ₹64,000 crore worth of goods from platforms like...
India’s Game-Changer: The Paridhi 24×25 Trend Book Debuts—Fashion Future Powered by AI & Cultural Intelligence
India's Ministry of Textiles just dropped a bombshell for designers and trendsetters: Paridhi 24×25, the country's first AI-powered, India-specific fashion trend guide, launched alongside...
McDonald’s Drops the Ranveer Singh Meal and Takes Over the Streets with 400 Branded Cabs in Bold OOH Activation
If you spotted Ranveer Singh casually devouring a burger on top of a cab, you probably wouldn’t blink twice. Because it is something unexpected...
The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization
People say that AI can’t replace marketers because too much creativity is involved. That’s been the claim for years but things are changing now....
The Ad That Trolls 70-Hour Work-Weeks—Moonshot’s Shark Tank Campaign Is India’s Funniest Work Culture Commentary Yet
Moonshot has once again hit a big shot in the ad industry and this time, they did it for Shark Tank India Season 5....
K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty
In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people...
Google’s Doppl Shows What Happens When Fashion Meets Frictionless Tech
It seems wherever human discomfort lingers, a company’s ready with a solution. In the past, these solutions were offered in packaged products, services, and...
Prada’s Kolhapuri-Inspired Designs Spark Outrage Over Credit, Culture, and Craft in Global Branding
One mistake and another attempt to cover up. Stories like this are not rare in business. The latest headline-stealer is the Italian luxury brand...