Barbrew Beverages, known for revolutionizing the ready-to-drink space with Barneys Hard Seltzer, is taking a bold new leap forward. Co-founder and CEO Ruchi Gupta recently announced that the company is expanding beyond low-calorie, zero-sugar alcoholic seltzers into the spirits market with the launch of premium Indian-made Whiskey and Vodka under the Barneys brand.
The brand’s signature umbrella logo—symbolizing inclusivity, openness, and ambition—will now also represent a broader portfolio that includes these new high-quality spirits. This move marks a major milestone for Barbrew Beverages, signaling its evolution into a more comprehensive alco-bev brand with a global outlook.
Rooted in a deep commitment to quality and crafted with care, Barneys’ new Whiskey and Vodka offerings are proudly made in India, yet designed with the world market in mind. Gupta emphasized the company’s intent to build meaningful cross-border partnerships and invited importers and distributors of distinctive spirits to connect.
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Barbrew is positioning itself as a modern Indian brand with global appeal, tapping into the growing demand for craft spirits with authenticity and flair. The expansion also highlights the brand’s ongoing mission to disrupt the Indian alcohol space through innovation and thoughtful craftsmanship.
Interested stakeholders in the alcohol import business are encouraged to reach out directly to explore potential collaboration opportunities.
With this bold new step, Barneys is clearly ready to make an even bigger splash in the global spirits scene.
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