Blip, a bold attempt to bring the speed of instant grocery delivery to the world of fashion, has officially shut down just nine months after its launch. The news came straight from co-founder Ansh Agarwal, who took to LinkedIn to share that the team had decided to pull the plug.
Launched in 2024 by Agarwal and Sarvesh Kedia (formerly of Whatfix), Blip was aiming high. They wanted to be the Zepto of fashion — promising stylish apparel at your doorstep in just 30 minutes. With 25,000 products from 10+ brands and a hyperlocal delivery model centered in select Bengaluru neighborhoods, the app looked to shake up the traditional online shopping experience.
But the excitement fizzled out quickly. Expanding beyond the initial test zone proved tougher than expected. “Running a lean setup without serious capital made it nearly impossible to grow at the pace we needed,” Agarwal admitted in his post. Without the financial muscle or a streamlined go-to-market strategy, the odds were stacked against them.
Blip didn’t stock its own goods — instead, it tried to stitch together a supply chain using partner stores and mini-warehouses scattered across the city. The idea was clever on paper, but executing it meant convincing offline retailers to plug into a tech-driven model many weren’t ready for. That buy-in never quite came, slowing things down.
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Ultimately, the closure highlights just how tricky it is to build fast-delivery systems in categories like fashion, which come with challenges around inventory variety, sizing, and margins — all without the kind of VC firepower that has fueled success in groceries and daily essentials.
Agarwal, however, isn’t writing off the concept entirely. “I still believe there’s room for quick commerce to go vertical, including in fashion,” he wrote. “This just wasn’t our time.”
