Coca-Cola India, in collaboration with its foundation Anandana, has joined hands with the PHD Rural Development Foundation (PHDRDF) and the Prayagraj Mela Authority (PMA) to drive sustainability efforts at the 2025 Maha Kumbh Mela. This initiative is centered around enhancing waste management and recycling systems, reflecting the increasing focus on sustainable practices in India’s retail and event industries.
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Through the Maidaan Saaf campaign, Coca-Cola India has designed and distributed 21,500 jackets made from recycled PET plastic. These jackets are being provided to sanitation workers, boatmen, and waste management volunteers. The distribution includes 10,000 jackets for sanitation workers as part of the SwachhKumbh initiative, 10,000 life jackets for boatmen navigating over 4,000 boats, and 1,500 jackets for waste management volunteers. These jackets not only offer safety but also play a role in raising awareness about plastic reuse.
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Additionally, Coca-Cola India has built 1,000 women’s changing rooms using recycled multi-layered plastic waste along a 12 km stretch of river ghats. These rooms offer a private and ventilated space for women, while also featuring artwork from Indian illustrators, including the Aravani Art Project, Gaysi Family, and Priyankar Gupta. This initiative creatively engages visitors in waste segregation and recycling efforts.
Vivek Vyas, CEO of PHDRDF, emphasized, “The Maha Kumbh Mela is a unique blend of faith, culture, and tradition, attracting millions from around the world. Our partnership with Coca-Cola India marks a crucial step in integrating sustainability into this historic event. With innovations like recycled plastic changing rooms, life jackets, and hydration kiosks, we are setting a new standard for a cleaner, safer, and more eco-conscious Kumbh, aligning modern solutions with traditional values to create a positive, lasting impact.”
