India’s booming wearables story is hitting a pause. According to International Data Corporation’s (IDC) India Monthly Wearable Device Tracker, shipments fell for the fifth straight quarter in April–June 2025, slipping 9.4% year-on-year to 26.7 million units. The slowdown was led by smartwatches and wireless earbuds, categories that had driven the explosive surge in 2022 and 2023 but are now showing signs of fatigue.
Boat, through its parent Imagine Marketing, held on to the top spot with a 28% market share, even as its volumes dipped 4.8%. Noise remained the second-largest player with 13.1%, though its shipments fell 8.6%. Boult, which recently rebranded to GoBoult, was the outlier, posting a sharp 21.8% rise and capturing 10.9% share. Oppo and OnePlus jointly held 8%, while Realme accounted for 6.5%.
The real pain was visible in smartwatches, which dropped 28.4% YoY to 6.6 million units. Their share of the overall wearables market shrank to 24.9%, down from 31.5% a year earlier. IDC attributes this to saturation in the entry-level segment and waning demand. Earwear shipments too slipped marginally by 1.2% to 19.9 million units, though within the category, truly wireless stereo (TWS) devices continued to dominate with a 71.2% share. Neckbands declined 16.1%, while over-the-ear headphones nearly doubled to 1.5 million units.
Average selling prices edged higher, with wearables averaging $19.2 (₹1,700) in Q2, up 2.2% YoY.
Amid the slump, new form factors are quietly gaining ground. Smart rings crossed 75,000 units, growing 2.8% YoY, with Ultrahuman, Gabit and Aabo together holding 65%. Smart glasses leapt to 50,000 units, up from just 4,000 a year earlier, driven by launches from Meta and Lenskart. Smart wristbands surged 118.5% to 83,000 units, largely on the back of Samsung’s Galaxy Fit3, which commanded over 80% share.
