Eat Better Co, the clean-label snack brand that gained visibility through Shark Tank India, is tightening up its backend with a tech upgrade. The startup has joined hands with Unicommerce, a company that builds tools for e-commerce and fulfillment, to improve how it handles online orders and fulfillments—especially in the quick commerce space.
This partnership comes on the heels of Eat Better Co’s ₹17 crore (roughly $2 million) pre-Series A round in April 2025, led by Prath Ventures and Spring Marketing Capital, with support from existing investors.
Run by sibling trio Mridula, Vidushi, and Shaurya Kanoria, Eat Better Co has carved out a niche for itself in the better-for-you snacking segment. Its menu ranges from dry fruit laddoos and roasted namkeens to nut-and-seed blends—designed to appeal to health-conscious snackers who want clean ingredients without sacrificing taste.
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To handle growing demand and scale its direct-to-consumer business, Eat Better is adopting Unicommerce’s full-stack tech suite. That includes tools for managing orders across platforms, syncing inventory across warehouses, and ensuring real-time visibility into what’s moving and what’s not.
Unicommerce’s flagship system, Uniware, will allow the brand to track and fulfill orders coming from its own website, online marketplaces, and quick-commerce channels—all from a single dashboard. On the warehouse front, the system will help Eat Better stay ahead of inventory issues like stockouts or dead stock, and fine-tune its product availability for peak efficiency.
More than just logistics, the new tech stack gives Eat Better access to analytics and demand forecasting, which the company believes will help sharpen its product offerings and deepen customer engagement.
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“We’re excited to be working with Unicommerce to take our operations to the next level,” said Shaurya Kanoria, co-founder of Eat Better Co. “As more people turn toward conscious snacking, speed and reliability in delivery become non-negotiable. This partnership helps us deliver not just good food, but a great experience, too.”
