After years of building a stronghold in the B2B space, Univision Foods is finally stepping into your kitchen shelf. The dry fruit-focused FMCG company has rolled out two homegrown brands—Tauffa and Nut n Berry—each aimed at a different slice of the Indian consumer base.
Tauffa, launched quietly as a test run in January, turned out to be more than just a soft experiment. It clocked over Rs 1 crore in sales within three months, prompting the company to scale it fast. With 15 different SKUs—ranging from almonds, raisins, and cashews to trail mixes and seeds—it’s meant for the daily shopper looking for high-quality staples without the boutique markup. Prices start at a wallet-friendly Rs 99.
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You’ll find Tauffa on platforms like Blinkit, Swiggy Instamart, Amazon, and Flipkart, as well as in stores across Delhi/NCR, Eastern Uttar Pradesh, and Guwahati. It’s clearly designed to serve the growing appetite for clean, trustworthy pantry goods in the mid-range segment.
On the other end of the spectrum is Nut n Berry, Univision’s premium push. This line is tailored for the urban buyer who doesn’t mind paying more for beautifully packaged, carefully sourced nuts and dry fruits. With just five SKUs to start, Nut n Berry is already positioning itself as a go-to for upscale gifting and indulgent snacking, with price points ranging from Rs 500 to Rs 3,000. It’s hitting high-end retail stores and fast-commerce shelves now.
“We’ve done well behind the scenes with B2B, but now it’s time to step into the spotlight,” said Chaudhary Dev Pratap Singh, founder of Univision Foods. “Tauffa and Nut n Berry are about giving Indian consumers reliable, premium-quality choices—whether they’re looking for value or luxury.”
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With India’s dry fruit market heating up, Univision’s timing—and dual-brand strategy—might just crack the code.
