The company behind the 10-minute grocery delivery blitz is no longer hiding behind a clunky name. Zepto, the quick commerce startup helmed by Aadit Palicha, has officially changed its legal identity from Kiranakart Technologies Pvt. Ltd. to Zepto Pvt. Ltd., as revealed in regulatory filings reviewed by Moneycontrol.
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There’s no flashy press release or social media announcement yet, but the name change appears to be a strategic move, especially with Zepto preparing for its much-anticipated IPO.
Interestingly, Zepto isn’t the only food and grocery player cleaning up its paperwork. Swiggy, which began life as Bundl Technologies, also recently made the leap to Swiggy Limited—a subtle but sharp nod to its public listing plans and brand recognition strategy.
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Adding fuel to the fire, Zepto recently brought Akhil Gupta, the vice chairman of Bharti Enterprises, onto its board. His presence signals the company’s intent to tighten governance and boost credibility before hitting the markets. Gupta’s connections and experience may also prove critical in steering Zepto through the IPO maze.
A Name Worth Billions?
It’s not just about cosmetics. In today’s hyper-competitive consumer internet space, aligning your corporate name with your storefront identity isn’t just smart—it’s essential. For a company like Zepto, which is still in its growth phase, this alignment could help simplify stakeholder communication and leave a stronger impression on investors, regulators, and customers alike. It also makes the upcoming red herring prospectus easier to digest—not to mention, easier to remember.
