In a bold move aimed at transforming how consumer brands understand and grow their presence in India’s online grocery space, Zepto has announced the launch of Zepto Atom—a premium data insights subscription that sits atop its existing Brand Portal.
Until now, brands listed on Zepto had access to basic performance metrics like sales numbers and impressions, all free of charge through the Zepto Brand Portal. But Zepto Atom takes things several notches higher. This paid upgrade offers brands a granular, real-time view into how their products perform—not just overall, but right down to individual PIN codes.
Imagine a beverage brand being able to pinpoint weak performance in the western suburbs of Hyderabad, and then adjusting pricing or ad campaigns in that exact cluster. That’s the kind of hyperlocal clarity Zepto Atom aims to offer. Using interactive maps, brands can now explore a dynamic visual layer of their sales and market share, street by street.
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Then there’s the real-time edge. Sales, impressions, and conversions update every minute, giving marketers a live dashboard to tweak campaigns and pricing on the fly. No more waiting for end-of-week reports to figure out what went wrong.
But perhaps the most futuristic touch is Zepto GPT, a built-in assistant powered by Zepto’s own natural language model. Trained on internal datasets, this tool allows brand teams to ask direct questions like “What’s limiting protein bar sales in Bengaluru?” and get back answers that combine data analysis with actionable advice. It can even auto-generate reports.
Zepto Atom also introduces advanced behavioural insights—metrics on repeat customers, retention patterns, how often a product shows up in search, and more. It’s not just about what’s selling anymore; it’s about why and how often people are coming back for more.
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Zepto is holding a detailed onboarding webinar this Friday at 3 PM to walk partner brands through all that Atom offers. With the kind of detailed visibility and strategic insight this new platform provides, Zepto is making it clear—it’s no longer just a delivery service. It’s becoming a serious data engine for India’s fastest-growing consumer brands.
