Hyperlocal delivery startup magicpin is recording 1.5 lakh daily food and logistics orders on the govt-backed Open Network for Digital Commerce (ONDC).
In͏͏ a͏͏ statement,͏͏ magicpin͏͏ revealed͏͏ that͏͏ the͏͏ number͏͏ of͏͏ orders͏͏ on͏͏ its͏͏ platform͏͏ surged͏͏ 1500X͏͏ over͏͏ the͏͏ past͏͏ 16͏͏ months,͏͏ increasing͏͏ from͏͏ 100͏͏ orders͏͏ in͏͏ May͏͏ 2023͏͏ to͏͏ 1.5͏͏ lakh.
It͏͏ also͏͏ noted͏͏ that͏͏ the͏͏ number͏͏ of͏͏ restaurants͏͏ in͏͏ its͏͏ network͏͏ increased͏͏ to͏͏ 70,000͏͏ by͏͏ the͏͏ end͏͏ of͏͏ September͏͏ 2024,͏͏ up͏͏ from͏͏ 22,000͏͏ when͏͏ it͏͏ launched͏͏ on͏͏ ONDC͏͏ in͏͏ March͏͏ of͏͏ last͏͏ year.
Double-Digit͏͏ Market͏͏ Share͏͏ Achieved:
“Over͏͏ the͏͏ past͏͏ 15͏͏ months,͏͏ we’ve͏͏ achieved͏͏ double-digit͏͏ market͏͏ share͏͏ in͏͏ major͏͏ cities,͏͏ surpassing͏͏ 10%͏͏ in͏͏ key͏͏ markets͏͏ like͏͏ Delhi͏͏ and͏͏ Bengaluru͏͏ for͏͏ overall͏͏ food͏͏ delivery.͏͏ We’re͏͏ also͏͏ excited͏͏ about͏͏ magicpin’s͏͏ success͏͏ on͏͏ ONDC,͏͏ where͏͏ we’ve͏͏ hit͏͏ 1.5͏͏ lakh͏͏ daily͏͏ orders͏͏ for͏͏ food͏͏ delivery͏͏ and͏͏ logistics,”͏͏ said͏͏ Anshoo͏͏ Sharma,͏͏ cofounder͏͏ and͏͏ CEO͏͏ of͏͏ magicpin.
Ambitious͏͏ Expansion͏͏ Plans:
Sharma͏͏ noted͏͏ that͏͏ magicpin͏͏ handles͏͏ 90%͏͏ of͏͏ food͏͏ orders͏͏ from͏͏ major͏͏ buyer͏͏ apps͏͏ like͏͏ Paytm,͏͏ Tata͏͏ Neu,͏͏ and͏͏ Ola.͏͏ He͏͏ also͏͏ mentioned͏͏ the͏͏ company’s͏͏ plans͏͏ to͏͏ onboard͏͏ 1͏͏ lakh͏͏ new͏͏ restaurants͏͏ and͏͏ cloud͏͏ kitchens͏͏ on͏͏ ONDC.
Continue͏͏ Exploring:͏͏ magicpin to͏͏ invest͏͏ INR͏͏ 100͏͏ Cr͏͏ to͏͏ onboard͏͏ 1͏͏ lakh͏͏ restaurants͏͏ and͏͏ cloud͏͏ kitchens͏͏ on͏͏ ONDC
“We͏͏ provide͏͏ a͏͏ strong͏͏ assortment,͏͏ seamless͏͏ demand-side͏͏ integration,͏͏ and͏͏ competitive͏͏ pricing͏͏ that͏͏ benefits͏͏ both͏͏ customers͏͏ and͏͏ merchants,”͏͏ said͏͏ CEO͏͏ Anshoo͏͏ Sharma,͏͏ highlighting͏͏ magicpin’s͏͏ unique͏͏ selling͏͏ proposition.
Founded͏͏ in͏͏ 2015͏͏ by͏͏ Anshoo͏͏ Sharma͏͏ and͏͏ Brij͏͏ Bhushan,͏͏ magicpin͏͏ began͏͏ as͏͏ a͏͏ restaurant͏͏ discovery͏͏ and͏͏ user͏͏ savings͏͏ platform.͏͏ It͏͏ later͏͏ became͏͏ one͏͏ of͏͏ the͏͏ first͏͏ platforms͏͏ to͏͏ join͏͏ ONDC,͏͏ helping͏͏ sellers͏͏ and͏͏ restaurants͏͏ adopt͏͏ the͏͏ open͏͏ protocol.
magicpin͏͏ has͏͏ been͏͏ focused͏͏ on͏͏ scaling͏͏ its͏͏ operations͏͏ due͏͏ to͏͏ the͏͏ growing͏͏ popularity͏͏ of͏͏ ONDC.͏͏ Earlier͏͏ this͏͏ year,͏͏ the͏͏ company͏͏ announced͏͏ plans͏͏ to͏͏ invest͏͏ INR͏͏ 100͏͏ crore͏͏ to͏͏ enhance͏͏ its͏͏ presence͏͏ on͏͏ the͏͏ state-backed͏͏ network,͏͏ providing͏͏ incentives͏͏ such͏͏ as͏͏ zero͏͏ commission͏͏ and͏͏ free͏͏ home͏͏ delivery͏͏ for͏͏ customers.
New͏͏ Logistics͏͏ Vertical͏͏ Launched:
Additionally,͏͏ the͏͏ company͏͏ provides͏͏ SaaS͏͏ tools͏͏ to͏͏ buyer͏͏ apps.͏͏ In͏͏ March͏͏ of͏͏ this͏͏ year,͏͏ the͏͏ hyperlocal͏͏ delivery͏͏ startup͏͏ entered͏͏ the͏͏ logistics͏͏ aggregation͏͏ space͏͏ with͏͏ the͏͏ launch͏͏ of͏͏ its͏͏ new͏͏ vertical,͏͏ Velocity,͏͏ serving͏͏ brands͏͏ such͏͏ as͏͏ KFC,͏͏ Burger͏͏ King,͏͏ and͏͏ IGP,͏͏ among͏͏ others.
