Amazon is gearing up to introduce its quick commerce service, Tez, in India, having already launched a pilot program with its Bengaluru-based staff. Recent reports indicate that Cocoblu Retail, Amazon’s largest seller in the country, is playing a key role in this venture by establishing a new division, Cocoblu Quick Commerce, aimed at expediting deliveries.
Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In
According to filings with the Registrar of Companies (RoC), Cocoblu’s parent company, Rattan India, has shifted its business focus from wholesale to retail, rebranding an existing entity to support quick commerce efforts.
With Cocoblu’s strong partnership and impressive sales volume on Amazon, the company is positioned to be a crucial ally in scaling Tez across the Indian market. This collaboration will provide Amazon with much-needed infrastructure and expertise to compete in the rapidly growing quick commerce space.
Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions
As Tez enters the market, it will initially focus on delivering groceries and essentials, starting with products from leading consumer brands sold by Cocoblu Retail. This move comes as Amazon looks to catch up with other quick commerce players like Flipkart Minutes, Blinkit, Zepto, and Swiggy Instamart, who have already made significant strides in the sector.
