India’s digital shopping landscape is in the middle of a shake-up. Blinkit, the grocery delivery arm backed by Zomato, is now nearly toe-to-toe with its parent’s main food delivery app in terms of weekly user engagement. As of May 26, Blinkit clocked 30.1 million weekly active users (WAUs), just 600,000 short of Zomato’s 30.7 million — and well ahead of Swiggy’s total user base across its suite of services, according to fresh numbers from CLSA.
This surge highlights a larger trend: instant delivery isn’t just catching on, it’s exploding. What began as a solution for emergency grocery runs has quietly evolved into a daily utility — for everything from toothpaste to T-shirts — especially in metros and Tier 1 cities.
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Blinkit has been setting the pace. In January, it had a 1.79 million user lead over its nearest competitor. By the end of May, that gap had widened to a record 7.7 million users, Sensor Tower data revealed. The momentum is unmistakable.
Swiggy, which long rivaled Zomato in the food space, is now playing catch-up in the quick commerce game. Its all-in-one super app sees 24.7 million weekly users. Meanwhile, its newly spun-off Instamart app — launched only in January — is already pulling in 8.2 million WAUs, emerging as a serious contender.
In terms of user growth this year, Blinkit leads with 9.3 million new users. Instamart follows closely with 8.2 million, making them 2025’s fastest-growing platforms so far. Zepto, despite being an early mover and strong performer, added 3.4 million users during the same window. JioMart, with 3 million new users, is also in the race — and gaining speed.
Legacy players aren’t sitting idle either. JioMart now sees 6.8 million WAUs, marking a 55% annual jump. BigBasket, though slower to scale, still managed a modest 8% rise to 4.3 million users.
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If the numbers are anything to go by, India’s next e-commerce war won’t just be fought over restaurant meals — it’ll be over what’s in your fridge, on your bathroom shelf, and maybe even in your closet.
