A new online scam disguised as a food delivery platform called Jio Eat is targeting consumers across India, using fake branding and deceptive offers to steal money, according to a report by AngleOne. The fraudulent website misuses the Reliance Jio logo and falsely claims affiliation with Reliance Retail, despite no such association existing.
The fake platform lists 15 major Indian cities as serviceable locations and tempts users with a hard-to-resist offer—any meal worth up to ₹500 for just ₹99 with free delivery and no hidden charges. It even includes fabricated privacy policies and terms to appear authentic.
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The Scam Mechanism: A Familiar Trap with a New Mask
As reported by AngleOne, the fraud unfolds during the payment stage. The site only allows credit or debit card payments. Once a customer initiates a transaction, an OTP is sent—but the amount tied to the OTP is far higher than expected. Victims, unaware of the discrepancy, often enter the OTP and unknowingly authorize a large withdrawal.
YouTube Ads Push Fake Platform into Public Eye
Adding to its reach, the scam is being aggressively promoted through paid YouTube ads. Several users have shared experiences online, reporting significant amounts being deducted from their accounts without authorization. Reliance Retail has categorically denied launching any food delivery business, making this scam even more misleading.
Wider Context: Alarming Rise in India’s Cyber Frauds
According to AngleOne, this case highlights the broader crisis of rising cybercrime in the country. Data from the Finance Ministry shows over 2.4 million incidents of digital fraud were reported in the first 10 months of FY25, leading to financial damages exceeding ₹4,245 crore. RBI Governor Shaktikanta Das has called on financial institutions to ramp up cybersecurity and vigilance across digital platforms.
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Consumers are advised to verify the authenticity of any platform before sharing sensitive payment information, no matter how credible the branding may appear.




