Zepto, the fast-growing Mumbai-based startup famous for getting groceries to your doorstep in under 10 minutes, has announced a new partnership with Truecaller. The goal? To make communication with customers more reliable, less confusing, and ultimately smoother for everyone involved.
The collaboration will weave Truecaller’s communication tools directly into Zepto’s systems. That means when a Zepto delivery partner calls, customers will now see exactly who’s trying to reach them — complete with the company’s name, logo, and a green verification tick. This move is expected to cut down on missed calls and build more trust in the process.
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Zepto is currently active in over 80 cities and offers a vast selection of around 45,000 products. As the company grows, keeping its communication clean and transparent has become more important than ever. This upgrade includes features like Video Caller ID, which allows Zepto to send a short branded video before a call, and “Call Reason,” which tells users why they’re being contacted. There’s even a “Call Me Back” feature, giving customers more control over when they want to respond.
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On top of that, Zepto will now be able to run verified outreach campaigns using Truecaller’s platform — a useful tool when pushing flash sales, limited-time deals, or handling the usual festival season rush. For new users, the login process is also getting a facelift. Thanks to Truecaller’s tech, signing up for Zepto or Zepto Café will now be possible with a single tap, skipping the usual OTP maze altogether.
Kaivalya Vohra, Zepto’s co-founder, called the upgrade a key step in making every interaction more secure and efficient. “When users trust who’s calling, everything runs better — for them and for us,” he said.
