Agilitas, the new-age sportswear brand co-founded by Abhishek Ganguly, has taken a bold leap in sports innovation by launching Agilitas.lab, India’s first fully equipped R&D facility focused solely on sports footwear. Located in Noida, this state-of-the-art center is designed to redefine how performance shoes are built — combining science, speed, and soul.
The lab serves as a high-performance hub where ideas are swiftly turned into prototypes, materials are reimagined, and products are rigorously tested at every development stage. It’s not just a space for engineers and designers — athletes, creators, and consumers are also part of the product journey, providing direct feedback that helps fine-tune every performance detail.
From design sprints to critical performance enhancements, Agilitas.lab aims to be the birthplace of India’s next-gen sports footwear innovations. The facility boasts cutting-edge machinery, open and collaborative workspaces, and a process-driven approach that seamlessly blends functionality with creativity.
This move marks a significant milestone for the Indian sportswear ecosystem, positioning Agilitas as a serious player in the global performance footwear arena. As international giants dominate the market, Agilitas is building a homegrown alternative rooted in deep research, rapid prototyping, and consumer co-creation.
By establishing this lab, the brand not only reinforces its “Built in India” ethos but also signals its intent to lead the future of Indian sportswear innovation.
With the launch of Agilitas.lab, the company is making it clear — the future of performance footwear in India will be locally designed, technologically advanced, and globally competitive.
