Ananya Birla has quietly stepped into a new chapter, revealing that she’s now the Founder and Managing Director of Birla Cosmetics. The company currently includes two brands under its umbrella — Lovetc and Contraband. She shared the update in a recent LinkedIn post, calling it a “long-overdue announcement.”
Ananya’s plate is more than full. Alongside this new beauty venture, she holds key roles across several arms of the Aditya Birla Group. Since early 2023, she’s been a Director at Grasim Industries, Aditya Birla Fashion and Retail, and Aditya Birla Management Corporation. She also serves as Chairperson and Director at both Chaitanya India Fin Credit and Svatantra Microfin. Outside of the group, she founded Ikai Asai, a platform celebrating Indian design, and leads the Ananya Birla Foundation.
And if that weren’t enough, she continues to pursue her music career — signed to BMG and previously associated with Universal Music Group — balancing boardrooms and recording studios with equal energy.
