Three friends, a shared love for great coffee, and a refusal to play by the old rules—this is how NAKED was born. Kaur, along with Naheel Koroth and Akash Thakkar, decided it was time to stir things up in India’s specialty coffee space. And they’re not easing into it—they’re jumping in headfirst.
Their brand, NAKED, isn’t about frills or fluff. It’s about great coffee, done simply and done right. They’re starting strong with nine distinct coffees, each sourced from eight carefully selected estates across India and beyond. Some are microlots, others nanolots—tiny, unique batches that won’t return once they’re gone. That’s the point: it’s personal, limited, and ever-evolving.
Built for those who know what they like—or want to discover it—NAKED offers both whole beans and customized grinds, depending on how you brew at home. But the real game-changer? A single-serve pour-over bag. It’s coffee-shop quality made for people who are always moving.
“We’re not trying to mystify coffee,” says Seth. “We’re just keeping it real. You shouldn’t need a barista degree to enjoy a good cup.”
Every bit of this brand has been handcrafted—from the roast to the logo. No outside agencies. No focus groups. Just three friends with a vision, doing the work themselves. The idea? Build something real, and make people feel like they’re part of it.
“It’s been equal parts chaos and clarity,” Kaur admits. “But we’ve touched every piece of this—from the beans to the packaging. We’re building a brand, yes, but we’re also trying to grow a culture around good coffee.”
As younger Indians dive deeper into home brewing and hunt for brands that feel genuine, NAKED hopes to strike the right balance: quality without pretense, simplicity without shortcuts, and coffee that feels less like a product and more like a story you’re a part of.
