Appearing on Shark Tank India can be a transformative moment for your brand, but the real impact lies in what you do before and after your pitch airs. Here’s a guide to ensuring you maximize this once-in-a-lifetime opportunity, inspired by insights from Raghav Jhawar, co-founder of The State Plate.
How to Make the Most of Your Shark Tank India Journey
1. Prepare for the Surge in Demand
Brands often witness a fivefold increase in sales after the episode airs. To meet this surge, ensure your inventory is well-stocked across all sales channels. For products with a long shelf life, stock up even more to avoid running out at a crucial moment.
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2. Ramp Up Brand Visibility
The lead-up to and aftermath of your Shark Tank appearance is the perfect time to boost your presence. Double down on advertising and create engaging, relevant content that resonates with your audience. Collaborating with influencers can also amplify your reach.
3. Share Your Journey with the World
Consumers are deeply curious about the stories behind the businesses they support. Share behind-the-scenes moments of your Shark Tank experience on social media. Podcasts are another excellent platform to connect on a deeper level with your audience. Encourage your team, investors, and even friends to organically share your story—it adds authenticity and widens your reach.
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4. Build Infrastructure for Scale
Be ready to handle the flood of attention and orders. This means refining your production processes, organizing your warehouses, and ensuring your customer service is ready to handle a spike in inquiries. Anticipate calls from dealers across India and prepare your offline catalog and sales team accordingly.
As Raghav highlights, “Super inspired by founders who milked the opportunity really well.” Preparation and smart post-episode strategies can turn your Shark Tank debut into a long-term growth story. Are you ready to seize the moment?
