Sanya Malhotra has kicked off her entrepreneurial journey in style—and a little bit of groove. The actress, known for her effortless charm and expressive dance moves, didn’t just announce her new brand Bree Matcha with a press release—she danced it into the spotlight.
In a now-viral Instagram video, Malhotra is seen performing a slick, feel-good dance routine while holding a cup of matcha. Shot in soft morning light with playful transitions and vibrant beats, the reel captures her energy and the brand’s calm-meets-cool vibe. Wearing a breezy green outfit (naturally), she twirls, sips, and smiles her way through the video, which has already crossed 87,000 likes and counting. The comments section is filled with heart emojis, fans asking for the choreography tutorial, and curious newcomers wondering where to get “that green drink.”
The video has done more than just entertain—it’s generated massive organic buzz for Bree Matcha, Sanya’s new premium matcha label, launched in partnership with Essenzaa Nutrition’s Kunal Shah and Siddharth Shah. While many celebrities drop brands and vanish, Sanya has rolled up her sleeves—and rolled out the dance floor—to build something she clearly connects with.
A Japanese Ritual Meets Indian Hustle
At the heart of Bree Matcha is a mix of tradition and mindfulness. The brand draws inspiration from the serene routines of Japanese tea ceremonies, bringing that same sense of intention into the lives of fast-paced Indian consumers. The lineup is simple but curated: Everyday Matcha for those looking to swap coffee for something smoother, Ceremonial Matcha for purists, and a complete Ceremonial Matcha Kit for those wanting the full experience—bowl, bamboo whisk, spoon and all.
What sets Bree apart is not just the vibe, but the source. The matcha is grown in Kagoshima, Japan, known for its mineral-rich soil and high-grade leaves. It’s then blended with the nutritional know-how of Essenzaa, a company that’s carved a space in the Indian clean-label wellness space with its clinically supported, no-nonsense products.
Sanya’s personal matcha story started when she began incorporating it into her daily routine as a way to slow down and re-center—something many of us are trying to do in our screen-heavy, high-speed lives. The collaboration with Essenzaa grew out of shared values: clean ingredients, thoughtful routines, and products that don’t just look good on a shelf but actually work.
From ritual to reel, Sanya has managed to turn matcha into a vibe—and now, a brand. Bree Matcha isn’t just here to sell you a drink. It’s asking you to pause, sip, maybe even dance a little. And judging by the response online, a lot of people are ready to do exactly that.
