Actor and fitness icon Tiger Shroff has entered the personal care market with the launch of Prowl Men’s Grooming, a new skincare and hygiene range aimed at Indian men. The line debuted this week and is now available on Amazon and Myntra, offering a compact portfolio that includes face wash, sunscreen, and deodorant.
Developed with direct input from Shroff, the brand is positioned to go beyond surface-level grooming. “We’re not selling vanity. We’re offering confidence, preparation, and a redefined sense of positive masculinity,” Shroff said in a statement. The products are designed for high performance and everyday use, with functional ingredients and nostalgic fragrance profiles reminiscent of classic aftershaves.
The launch is backed by entrepreneur and investor Ankit Nagori, whose portfolio has seen successful ventures across fitness and wellness categories. Prowl aims to tap into a growing segment of Indian men increasingly looking for self-care options tailored to their skin type, climate, and lifestyle. The brand’s message is rooted in approachability, encouraging men to see grooming not as an indulgence but as a daily routine.
In terms of formulation, Prowl claims to deliver efficacy with clean, skin-friendly ingredients suited to India’s urban heat and pollution. The deodorant range has been crafted to suit long working hours, while the face wash and sunscreen are designed for quick, no-fuss application, aligning with the routines of active, time-strapped users.
Shroff, known for his disciplined lifestyle and youth appeal, also leads the brand’s creative and communication strategy. He will headline its digital-first campaigns aimed at Gen Z and millennial audiences. With distribution already live on major e-commerce platforms, Prowl is expected to expand into retail formats in the coming months.
