Shah Rukh Khan is now the face of Zomato. The Deepinder Goyal-led food delivery giant has signed the Bollywood superstar as its new brand ambassador, unveiling him through its latest campaign Fuel Your Hustle. The film, released across TV, digital and outdoor platforms, positions Khan as the embodiment of persistence and ambition, qualities Zomato says reflect its own journey.
For Khan, the association is personal. “Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most: great food. It’s a journey that resonates with me deeply,” he said, adding that he is “thrilled” to join a brand that has become part of daily life for millions of Indians.
The partnership will see Khan front Zomato’s multi-platform push, including television commercials, digital campaigns, print ads and outdoor activations in key markets. Marketing head Sahibjeet Singh Sawhney said the actor’s life story — from humble beginnings to global recognition — mirrors the company’s values of grit and progress without shortcuts. “His influence transcends generations and borders. He is a reminder for India to keep at it,” Sawhney noted.
The endorsement comes at a time of leadership changes inside Zomato. In July, Aditya Mangla took over as CEO of its food ordering and delivery business, replacing Rakesh Ranjan after a two-year tenure. Ranjan will remain associated with the company in another role, though without a senior management designation.
Zomato, valued at over $20 billion on the public markets, has been expanding beyond core food delivery into quick commerce and dining-out experiences. By aligning with one of India’s most recognisable and enduring celebrities, the company is making a clear bet on brand recall and emotional connection in an increasingly competitive space where Blinkit, Swiggy and Zepto are jostling for share of stomach — and mind.
