Huda Kattan has officially taken back the reins of the beauty empire she built from the ground up. After an eight-year collaboration with private equity firm TSG Consumer Partners, Huda Beauty is now fully owned by Kattan once again.
TSG had acquired a minority stake in the brand back in 2017. Fast forward to 2025, and Kattan has bought back that stake, marking a major milestone in her entrepreneurial journey. In a statement, she called it a powerful moment of reclaiming control—not just of her brand, but of her vision.
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“For anyone who’s ever been told their dream is too ambitious or unrealistic—this is proof that you don’t need permission to create something great,” said Kattan. “This next chapter is all about doubling down on what makes Huda Beauty special and staying fiercely connected to the people who’ve supported us from day one.”
Huda Beauty was born in 2013 and quickly gained a cult following thanks to Kattan’s unique blend of influencer authenticity and product innovation. Today, the brand’s lineup includes everything from cult-favorite lipsticks to high-performance mascaras and complexion products.
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With her husband Christopher Goncalo continuing as Co-CEO and her sister Alya steering the brand’s social voice, Kattan is setting the stage for Huda Beauty’s boldest chapter yet.
