Trent Ltd, the retail arm behind Westside and Zudio, is adding a third name to its fashion portfolio with the launch of Burnt Toast, a youth-focused clothing label. The brand made its debut in Bengaluru today with a 2,500 square foot store at MM Complex, No. 23, 100 Feet Ring Road in Banashankari, marking Trent’s entry into the fast-growing youth apparel market.
Billed as trend-forward yet affordable, Burnt Toast is designed to appeal to India’s fashion-conscious young consumers who are seeking styles that feel global but are priced for everyday wear. The debut store’s racks are stocked with clothing that can shift easily from casual afternoons to evening outings, reflecting the city’s blend of relaxed and aspirational fashion sensibilities.
P. Venkatesalu, Managing Director of Trent Ltd, said Bengaluru was a deliberate choice for the first outlet, citing its mix of college-goers, young professionals and a thriving street-style culture. “This is a city where young people don’t just consume trends, they create them. Burnt Toast is about meeting that energy head-on,” he said.
The brand’s positioning builds on Trent’s track record of creating differentiated labels for distinct audiences. Westside has established itself as a mainstream department store chain, while Zudio has gained traction as a value fashion format. Burnt Toast is aimed squarely at Gen Z and young millennials, offering collections that tap into the cultural currency of music, art and social media-led style.
Trent described the brand as inspired by the notion that great things can come from the unexpected. With a colour palette and cuts meant to feel fresh and playful, Burnt Toast is expected to expand beyond Bengaluru in the coming year as Trent tests demand in other youth-heavy markets. The move underlines Trent’s intention to deepen its footprint in India’s estimated 1.5 lakh crore apparel sector, where the youth segment remains one of the fastest-growing categories.
