Monday, January 19, 2026

FMCG

FMCG giants boost advertising spend, surpass pre-Covid levels amid economic boom

In the December quarter, advertising expenses as a proportion of sales at leading fast-moving consumer goods (FMCG) companies exceeded pre-Covid levels for the first...

Marico Innovation Foundation facilitates collaboration between innovators and FMCG giants to curb plastic usage

The Marico Innovation Foundation (MIF), led by Harsh Mariwala, is actively fostering partnerships between innovators and Fast-Moving Consumer Goods (FMCG) companies to promote inventive...

Indian FMCG firms turn to Dubai as launchpad for international expansion

Several Indian fast-moving consumer goods (FMCG) companies are considering Dubai as the base for their global expansion, according to Ashraf A. Mahate, the chief...

FMCG companies eye price-led growth with planned hikes in consumer goods

Following a notable decrease in input material costs last year and subsequent price reductions affecting the value growth rate of the fast-moving consumer goods...

FMCG giants roll out budget-friendly digital packs, targeting mass market

FMCG companies are now introducing digital or e-commerce-centric product packages at more affordable prices, aiming at the mass market with tailored offerings. This marks...

FMCG demand in India faces continued decline, Kantar predicts further downturn

The demand for daily groceries, essentials, and household products is projected to deteriorate over the next few quarters in India, according to global research...

Consumer goods giants scale back B2B sales to ensure fair play for distributors

Leading consumer goods companies Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers such as Flipkart Wholesale, Udaan, and Reliance Cash and...

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