Kimirica, the Indore-based luxury beauty and hospitality products company, has secured about 15 million dollars in fresh funding from Carnelian Asset Management LLP, headed by market veteran Vikas Khemani. The capital will be used to accelerate growth, taking annual revenue from the current 300 crore rupees to 1,000 crore rupees within the next three to four years. The company will focus on strengthening its B2B hospitality arm, Kimirica Hunter, and expanding its direct-to-consumer vertical, Kimirica Lifestyle.
Founded in 2013 by Mohit Jain, Rajat Jain, Kimi Jain and Rica Jain, the company started by localising the manufacturing of hotel toiletries in a market that heavily depended on imports. At the time, about 90 percent of hotel amenities were sourced from China. Today, Kimirica exports to more than 70 countries and supplies over 10,000 luxury hotels and airlines, including marquee names like Marriott, Hilton, Hyatt, Accor, Leela and Air India.
Khemani described Kimirica as a rare combination of manufacturing strength and design-led brand building, calling it a business with clear vision and disciplined execution.
While its hospitality arm remains a core revenue driver, Kimirica has steadily expanded into consumer retail with vegan, cruelty-free and fair-trade-certified skincare, body care, fragrances, home wellness products and gifting lines. It is among the top performers on Nykaa, Amazon, Tira and several quick-commerce platforms. Its offline footprint is also growing, with over 10 new experiential stores planned across India and the Middle East.
A key part of its expansion is a 6 lakh square foot integrated manufacturing facility coming up in Indore, projected to be one of South Asia’s largest in its category. The plant will have the capacity to produce goods worth between 1,500 crore and 2,000 crore rupees annually, with an export focus on the United States, Middle East and Europe.
Co-founder Mohit Jain said the Carnelian partnership will help accelerate Kimirica’s omnichannel growth and bring its self-care products to more customers at greater speed
