Gurugram-based retail intelligence startup Fairdeal.Market has raised $3 million (about ₹26.3 crore) in a Pre-Series A round led by Incubate Fund Asia, with continued backing from Waterbridge Ventures. Several angel investors, whose names remain undisclosed, also participated.
The fresh infusion will be channelled into strengthening the company’s technology stack, widening its footprint across new zones in Delhi NCR, and onboarding a larger pool of direct-to-consumer (D2C) brands. Founded in 2022 by brothers Prateek and Yash Bansal, Fairdeal.Market operates a data-led distribution network designed to offer a full-stack offline distribution service to D2C brands.
The company’s proposition blends instant delivery with demand prediction, allowing retailers to receive exactly what they need without overstocking or locking capital on shelves. The founders aim to build a network of 100,000 loyal retailers within the next three years, enabling partner brands to increase margins and market reach.
This round comes just over a year after Fairdeal secured $2 million from Waterbridge Ventures, Gemba Capital, GrowX Ventures, Ananta Capital CEO Priyaranjan Kumar, and Vini Cosmetics CFO Manish Bajoria.
The retail intelligence market has been heating up, with platforms leaning heavily on artificial intelligence for faster delivery cycles, real-time demand sensing, and enhanced operational efficiency. The space saw Bizom raise $12 million from Pavestone VC, IndiaMART and family offices in December 2024. Around the same time, Intelligence Node was acquired by global ad giant Interpublic Group, prompting Cornerstone Ventures to exit its investment.
With competition from both Bizom and Intelligence Node, Fairdeal.Market is betting on a hybrid of tech-driven intelligence and last-mile agility to capture market share in a segment where investors see deep untapped potential.
