The Souled Store, a homegrown brand known for its pop-culture-inspired apparel and accessories, is all set to make its debut in international markets this year, with the Middle East being its first stop.
The company plans to leverage its direct-to-consumer (D2C) model through an online platform offering products tailored to the tastes of local shoppers. Additionally, they will collaborate with regional e-commerce platforms to enhance their reach and make shopping more convenient for customers.
Continue Exploring: Fair And Handsome Gets a Makeover: Emami Unveils ‘Smart And Handsome’ with Kartik Aaryan
Harsh Lal, co-founder of The Souled Store, shared that the brand is eyeing key Middle Eastern cities like Dubai for its first physical stores. “We’re considering opening 3-5 offline stores in high-traffic locations in Dubai and have already pinpointed potential sites,” he said. The goal is to strategically place these stores in areas with strong demand for lifestyle and pop-culture products.
Continue Exploring: Ethics Over Earnings: Blinkit’s Albinder Dhindsa Takes a Stand Against Data Games
Once the brand has established itself in the Middle East, the next step will be expanding to Western markets, particularly Europe and the US. Lal revealed that the brand is planning to open its first international offline store within the next six to seven months as part of a pilot project. If successful, the company anticipates that international markets could contribute up to 40%-50% of its business within the next three to four years.
