Lifestyle accessories brand Hexafun has raised ₹4.5 crore in seed funding from Prajay Advisors, with investment banking firm capitalCORN advising on the transaction. The company plans to channel the fresh capital into widening its retail presence, intensifying marketing, and launching new product categories as it positions itself for growth in India’s fast-expanding lifestyle segment.
Founded by Harshit Singhal, Hexafun has built its identity around affordable yet design-forward lifestyle accessories. The brand said the funds would help accelerate its offline retail expansion, alongside bolstering digital reach and product innovation. While the company did not disclose exact store counts or rollout timelines, it indicated that entering new retail markets and experimenting with trend-driven collections are key priorities.
“capitalCORN’s support was crucial in structuring this deal and connecting us with the right investors. Their expertise ensured a smooth and efficient process for our seed round,” said Singhal. He added that the partnership with Prajay Advisors strengthens Hexafun’s roadmap to scale into a national lifestyle brand.
The lifestyle accessories market in India has seen strong traction, driven by urban millennials and Gen Z consumers seeking expressive, functional products at accessible prices. Industry analysts estimate the segment will grow at a double-digit CAGR over the next five years, presenting opportunities for homegrown brands like Hexafun to carve a niche.
For Prajay Advisors, the investment aligns with its focus on backing consumer brands that tap into evolving lifestyle trends. With capital in hand and investor backing, Hexafun now faces the challenge of balancing rapid expansion with sustained consumer engagement, a balancing act that could define its trajectory in a crowded but promising space.
