Miraggio, the homegrown fashion brand known for its handbags and accessories, has secured ₹55 crore (approximately $6.5 million) in a fresh round of funding. The round was led by RPSG Capital Ventures and Client Associates Alternate Fund, with Prath Ventures also coming on board.
The brand is gearing up for a major scale-up — the funds will be used to push boundaries on product design, strengthen retail presence across platforms, and streamline backend operations like supply chain and logistics.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
“This backing sets the stage for our next growth chapter,” the company said, highlighting plans to build out a wider product mix, grow retail touchpoints, and enhance operational agility.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
In the next year and a half, Miraggio aims to roll out over 500 new products, exploring fresh styles and stepping into newer accessory categories — a move that signals their intent to move beyond just handbags and go all in on becoming a complete accessories brand.
