Wah! Puchka Wah! Litti, a Kolkata-born quick service restaurant brand putting a clean and modern spin on desi street food, has just scooped up \$230,000 in fresh funding. The round saw participation from big names like Wow! Momo co-founder Sagar Daryani, Dot & Key co-founder Abhishek Rungta, and a clutch of global angels.
Founded by Deepak Kumar, the brand is on a mission to serve street staples like puchka and litti-chokha in a format that’s scalable, hygienic, and still true to its roots. What started as a local favourite has now grown to 18 buzzing outlets across Kolkata, with over 2 lakh customers served and strong ratings on Swiggy and Zomato to show for it. The company recently launched its own ordering platform, wahfoods.com, promising doorstep delivery of freshly made puchkas and litti in under 30 minutes.
With this new round of funding, Wah! Puchka Wah! Litti plans to open 19 more outlets in the city, while also laying the groundwork to hit 100 locations across six major metros in the next two years. The capital will be used to hire key talent and build the backend systems needed to manage scale without compromising on flavour or quality.
Sagar Daryani, who has built Wow! Momo into one of India’s largest homegrown QSR chains, said he was drawn to the brand’s mission of making India’s most beloved roadside snacks clean, consistent, and widely available. “They’re bringing structure to a segment that’s massive but still wildly underorganised,” he noted.
India’s food delivery market is poised to hit \$8 billion soon, but organised QSRs are still just a slice of the pie. Street food, on the other hand, is a \$20 billion-plus category that remains largely informal. Wah! Puchka Wah! Litti wants to change that, taking cues from success stories like Haldiram’s while keeping the flavours firmly rooted in Indian streets.
The company is already in talks for its next strategic raise, eyeing larger institutional capital to take its vision nationwide.
