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In today’s hyper-connected era, where brands battle for attention, one unlikely weapon has quietly emerged: paper bag marketing. What was once a disposable item...

The modern consumer’s query has evolved beyond what to eat, to a deeper insistence on why. And more importantly, for what purpose? Health is...

Until now, businesses have had a few choices for WhatsApp marketing. They would use personal WhatsApp accounts to message individual customers or create groups,...

Swiggy Food and Marketplace CEO Rohit Kapoor, in a recent interview, highlighted a fascinating culinary split in India: while Biryani holds strong as a...

Viewers tuning into a live interview on Kuwait TV got an unexpected twist when a food delivery man casually strolled across the set mid-broadcast....

Snitch, the homegrown D2C menswear brand known for its fashion-forward and fast-moving inventory, just scored a major digital milestone. The 5-year-old startup has entered...

Los Angeles-based clean label snack brand Sunnie has raised $1 million in funding from Santatera Capital, marking a significant step forward in its growth...

Saurabh Goel, a merchant exporter and founder in the FMCG space, recently shared a detailed LinkedIn post raising questions about the operational and financial...

Amazon is doubling down on quick commerce in India. After successful pilot runs in Bengaluru, the e-commerce giant has expanded its 10-minute delivery service,...

In a surprising revelation, Nikunj Biyani, co-founder of SuperYou, shared a curious discovery—one small store on Bandra’s bustling Hill Road sells as many SuperYou...

Hollywood star Brad Pitt recently gave his character in F1 a sartorial surprise: an indigo shirt made in Gujarat.On screen, that relaxed yet sharp...

Fast fashion giant Shein is partnering with Reliance Retail to bring India-made, white-label apparel to its global wardrobe, aiming to launch within 6–12 months.This...