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NourishCo aims for market dominance with Tata Coffee Cold Brew launch

NourishCo, a subsidiary of Tata Consumer Products Limited (TPCL), is actively bolstering its presence in the functional beverages segment. As part of its expansion...

Nestlé forms strategic alliance with VC fund to drive sustainable start-up growth in Latin America

Nestlé is set to initiate a strategic alliance with The Yield Lab Latam, an expert venture capital fund that specializes in investing in technology-oriented...

Zomato faces controversy over ad featuring ‘Lagaan’ character as recycled waste, takes down video

Zomato's latest advertising campaign, titled 'Kachra', has received significant backlash from internet users for its insensitivity. The advertisement, aimed at promoting waste recycling, faced...

McDonald’s India announces NTR Jr as its brand ambassador

McDonald's India (West and South) has upped the ante on its already thrilling McSpicy fried chicken range by announcing a game-changing collaboration with none...