A&M
Yakult Danone India, the joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, is sharpening its focus on the Indian probiotics market with plans to clock double-digit growth every year through 2030.The company, which introduced...
What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it. It’s an interactive activation that mixes art, science, and imagination all under...
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Blinkit Parental Controls Deliver a Powerful Win for Digital Parenting, Setting a New Standard in Safety and Trust
Blinkit has done something new in quick commerce: a parental control feature has been introduced into the mix, where safety is given priority over...
After Biryani Kit Success, DAAWAT Launches Thai Green Curry Rice Kit to Celebrate India’s Growing Appetite for Easy World Cuisine
LT Foods Ltd., a 70-year-old Indian-origin FMCG major, has introduced a new product within its Ready-to-Cook line, the DAAWAT Thai Green Curry Rice Kit....
Vibhor Oils Reframes ‘Kuch Bhi’ as Trust in New Campaign, Starring Rupali Ganguly to Spotlight Women’s Unseen Kitchen Labor
Every Indian kitchen knows the daily puzzle: “Aaj kya banaun?” The casual answer, “Kuch bhi,” has now taken center stage in Vibhor Oils’ latest...
Lay’s and Ranbir Kapoor’s ARKS Label Turn Snack Pack Colours Into Vibrant ‘Colour-Lays’ Sneakers
What happens when India’s favourite chips brand collides with Ranbir Kapoor’s streetwear label? You get Colour-Lays, a limited-edition sneaker drop that turns Lay’s iconic...
Deepika Padukone Headlines Dyson’s New Campaign Celebrating Hair Without the Heat Hassle
Dyson has rolled out its latest campaign, The Difference is Dyson, and it brings Deepika Padukone back into the spotlight—not just as a brand...
Vidya Balan Joins Hands with Vasmol to Launch Its New Henna Crème Hair Colour
Vasmol, a name that’s been part of Indian households for over sixty years, has introduced a new offering: the Vasmol Henna Crème Hair Colour...
Nicole Kidman Signs On as the New Face of Clé de Peau Beauté, Bringing Her Signature Elegance to the Japanese Luxury Label
At this point, Nicole Kidman doesn’t just take on roles—she defines eras. Whether she’s lighting up the screen in a prestige miniseries or hypnotizing...
Shilpa Shetty Joins WickedGüd’s Satirical Campaign To ‘Unjunk’ India’s Comfort Food Scene, Targets Gen Z With Bold Messaging
WickedGüd, the better-for-you food startup founded by Bhuman Dani in 2021, is flipping the script on what it means to eat well in India....
Esha Deol Becomes Brand Ambassador for Santé Spa Cuisine, Backs India’s Growing Plant-Forward Dining Movement
Bollywood actress Esha Deol has been named the new brand ambassador for Santé Spa Cuisine, a renowned name in clean, wholesome, and mindful dining....
ISOPURE® Signs Rashmika Mandanna as First-Ever Indian Brand Ambassador, Launches Bold ‘Everything You Need, Nothing You Don’t’ Campaign
ISOPURE®—the global protein brand known for its ultra-clean, zero-carb supplements—is stepping into the Indian spotlight with a bold new face: Rashmika Mandanna. For the...
Bingo!’s #SabkaJawaabTedheMedhe Campaign Proves That Viral Creators Are the New Ad Stars
Viral video, music, and dance. Yes, that's becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone...
This Text Is Not Blurry. Your Lens Is’: ZEISS’s AR-Driven Print Campaign Sets a New Benchmark for Smart, Sensory Marketing ZEISS Bridges Print and...
What if a printing glitch wasn't a mistake, but a cleverly planned, next-gen eye tech reveal? ZEISS, the global leader in optics and optoelectronics,...