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Good Flippin’ Burgers Taps Squid Game S3 Craze with Limited-Edition Korean Krossover Menu
Riding the K-Culture wave, another Indian brand makes its mark. Good Flippin’ Burgers, the popular Indian QSR brand, has unveiled its latest limited-edition menu:...
Prime Video and Instamart Turn Panchayat’s Butkun ki Dukaan into a Scrollable, Snackable Experience
Panchayat, the Amazon Original Series, is back with a different experience. Now, the fans aren’t just watching from their screens; they are stepping right...
Shah Rukh Khan Becomes the Face of Rohan Corporation in Karnataka as the Real Estate Giant Unveils 15 Mega Projects for 2025
In a major brand move, real estate player Rohan Corporation has roped in Bollywood icon Shah Rukh Khan as its official face for Karnataka....
Volkswagen Signs Jasprit Bumrah as First-Ever Brand Ambassador in India, Launches Bold Campaign for ₹50 Lakh Golf GTI
For the first time in its history, Volkswagen has named a brand ambassador — and surprisingly, it’s not a Bollywood star or a social...
McDonald’s Drops the Ranveer Singh Meal and Takes Over the Streets with 400 Branded Cabs in Bold OOH Activation
If you spotted Ranveer Singh casually devouring a burger on top of a cab, you probably wouldn’t blink twice. Because it is something unexpected...
The Machine Has a Media Plan: Inside Sigma, MiQ’s AI Command Center for Advertising Optimization
People say that AI can’t replace marketers because too much creativity is involved. That’s been the claim for years but things are changing now....
K-Beauty’s Indian Takeover: How Nykaa Is Turning Skin Insecurities Into Billion-Dollar Brand Loyalty
In a world constantly glued to Korean cultural exports whether it is K-food, K-dramas, or K-pop, the “K-wave” is a trend. In India, people...
Google’s Doppl Shows What Happens When Fashion Meets Frictionless Tech
It seems wherever human discomfort lingers, a company’s ready with a solution. In the past, these solutions were offered in packaged products, services, and...
Prada’s Kolhapuri-Inspired Designs Spark Outrage Over Credit, Culture, and Craft in Global Branding
One mistake and another attempt to cover up. Stories like this are not rare in business. The latest headline-stealer is the Italian luxury brand...
How Gritzo’s Honest Nutrition Pitch and Genelia’s Real-Life Mom Persona Deliver Powerful Brand Authenticity
Most parents are afraid of whether their children are getting the right nutrition or not. Parents usually struggle at the kitchen shelf, wondering which...
India’s Milk Market Over Amul, Sanchi & Mother Dairy: The Regional Brands Fueling the Nation
When it comes to quality milk in India, brands like Amul, Mother Dairy, and Sanchi come to mind effortlessly. But look closer, you'll see...
From Biscuits to Tailored Diets– The Transition of Indian Pet Owners Towards Specialist Pet Foods
Whether it’s celebrities or commoners, the joy of having pets is universal. But joy, as always, comes with responsibility. Just like children depend entirely...
