A&M

Crocs has found its newest muse in Rashmika Mandanna. The American casual footwear brand has tapped the popular Indian actress as its first-ever brand...

JP Infra, a leading real estate developer in the Mumbai Metropolitan Region (MMR), has joined hands with Bollywood superstar Kareena Kapoor as its new...

Livguard is making a powerful statement this IPL season with the launch of two sharply crafted television commercials featuring Akshay Kumar, aimed at spotlighting...

With the IPL season heating up and advertisers scrambling to ride the wave, Royal Challengers Bengaluru (RCB) has taken a legal swing at Uber,...

A simmering rivalry between two major personal care players—Honasa Consumer (the company behind Mamaearth and The Derma Co) and Hindustan Unilever Ltd (HUL)—has turned...

Reliance-owned Campa has signed Ram Charan as its new brand ambassador, adding star power to the iconic beverage’s ongoing revival story. The announcement was...

Shraddha Kapoor has signed on as the new face of Plix, the plant-powered wellness brand backed by Marico, marking a high-profile addition to the...

Australian cricket star Glenn Maxwell is stepping off the pitch and into the business arena with his first venture in India—joining hands with Drive...

Baba Ramdev has stirred up a political and communal storm once again, this time over remarks made in a promotional video that’s quickly gone...

After years of fronting Puma’s brand campaigns and being a key face in their India operations, Virat Kohli has officially parted ways with the...

For years, 4700BC has been on a mission to change the way Indians snack. From making popcorn a must-have for travel—whether on flights, trains,...

Goibibo, one of India’s leading online travel booking platforms, has signed star cricketer Rishabh Pant as its new brand ambassador. The company has also...