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Diljit Dosanjh Joins Levi’s as Global Brand Ambassador—A Power Move for the Iconic Denim Giant in India & Beyond
Levi’s has tapped Indian singer and actor Diljit Dosanjh as its latest global brand ambassador, making him the first Punjabi artist to represent the...
Zouk Ropes in Kriti Sanon as Brand Ambassador to Fuel Growth, Eyes Bigger Share in India’s ₹5,000 Crore Handbag Market
Zouk, the direct-to-consumer lifestyle brand known for blending contemporary design with Indian craftsmanship, has brought Bollywood star Kriti Sanon on board as its brand...
Badminton Star PV Sindhu Bets Big on Quick Commerce: Joins KiranaPro as Investor & IPL 2025 Ambassador
KiranaPro, a quick commerce platform, has brought onboard badminton champion PV Sindhu as both an investor and brand ambassador. While the company hasn’t disclosed...
Shah Rukh Khan Joins Elan Group as Brand Ambassador: Bollywood King to Elevate ₹10,000 Crore Realty Empire
Real estate developer Elan Group has brought Bollywood icon Shah Rukh Khan on board as its brand ambassador, aiming to elevate its brand presence...
Amitabh Bachchan Joins KRBL’s India Gate: How the ₹8,000 Crore Basmati Giant is Strengthening Its Brand Power
KRBL Ltd. has signed Bollywood legend Amitabh Bachchan as the face of its iconic ‘India Gate’ basmati rice, marking a major push to solidify...
Sprite’s Viral CCO Campaign: 1 Million+ Engagements, Celebrity Reactions, and a Corporate Roast Gone Wild
Sprite is on the hunt for India’s ultimate chill expert with its latest campaign, rolling out a search for the country’s first-ever “Chief Chill...
Gurugram’s Wildest Breakup Story: 100 COD Pizzas, an Angry Ex, and a Delivery Nightmare
In a peculiar turn of events this Valentine’s Day, 24-year-old Ayushi Rawat from Gurugram orchestrated an unconventional act of revenge against her ex-boyfriend, Yash...
Amit Doshi Unveils Britannia & Warner Bros.’ First-Ever Harry Potter F&B Collab in India—Here’s What Makes It Magical
Amit Doshi, CMO at Britannia Industries, took to LinkedIn to share an exciting announcement—the launch of India’s first-ever Harry Potter-themed F&B collaboration between Britannia...
How Ishita Gupta Turned a Coldplay Concert into a ₹25K Marketing Win—For Free!
On LinkedIn, Ishita Gupta, co-founder of Eat Atlas, shared a fascinating story about how an unplanned marketing stunt at a Coldplay concert led to...
Manu Bhaker Joins Hands with Dabur Khajurprash to Champion Women’s Health and Immunity
Dabur India has brought on board Double Olympic medallist and star shooter Manu Bhaker as the face of its product, Dabur Khajurprash. To mark...
Vicky Kaushal & Havells’ urge men to take charge of their looks in the new campaign
Havells India Limited, one of the leading players in the Fast Moving Electrical Goods (FMEG) sector and consumer durables, has launched two campaigns that...
Absolut Mixers’ latest campaign advocates for a world with no labels
Absolut Mixers has launched its new campaign #UNLABEL, #BORN COURLESS, speaking about the long-standing commitment of the brand towards challenging and breaking biases, beginning...