beverage
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FSSAI directs food businesses to remove ‘100% fruit juice’ claims from labels and ads
The Food Safety and Standards Authority of India (FSSAI) has directed all food companies to promptly remove any claim of '100% fruit juices' from...
Fast&Up unveils new RTD beverage for athletes and fitness enthusiasts
Fast&Up, India’s leading sports and health nutrition brand, has unveiled its latest innovation – Fast&Up Reload Ready-to-Drink. Tailored for athletes, fitness enthusiasts, and individuals...
Tea brand Freshleaf secures INR 1 Cr seed funding from Inflection Point Ventures to fuel expansion and innovation
Freshleaf, a premium tea brand, has secured INR 1 crore in a seed round led by Inflection Point Ventures.The newly acquired funds will be...
Lahori Zeera’s bold marketing move: Why they chose family TV over IPL
In a bold and unconventional move, Lahori Zeera, the popular Indian beverage brand, chose to associate with a family comedy show on Sony Television...
Parle Agro’s Dhishoom widens reach, rolls out nationwide to redefine jeera masala beverage market
Parle Agro, renowned for its inventive strides in the Indian beverage sector, has introduced Dhishoom, a nationwide launch of a jeera masala-infused carbonated beverage....
SR Hospitality sets sights on Tier-I cities for ‘Te Amo’ expansion, targets 5 outlets by 2025
SR Hospitality recently expanded its Te Amo operations to Gurugram, introducing a larger and more opulent outlet with an enhanced array of offerings. In...
India’s beverage market bubbling with natural ready-to-drink punch and mocktails as health and convenience take center stage
Driven by a trend towards healthier options and convenience, ready-to-drink punch and mocktail brands, boasting 'natural' ingredients ranging from fruits and roots to herbs...
Simpli Namdhari’s innovates with ‘WhatAir’ mineral water launch, pioneering sustainable hydration solutions
Simpli Namdhari's, an omnichannel retailer, has launched "WhatAir" mineral water, heralding a significant breakthrough in the beverage industry. This innovative product utilizes state-of-the-art technology...
Indian alcobev sector set to reach $64 Billion by 2030: ISWAI
The substantial rise in the disposable incomes of Indians has spurred significant growth in the alcobev sector within the country. According to the International...
Kerala govt mulls scrapping ‘dry days’ to revitalize beverage sector and tourism
The Kerala government is considering putting an end to the 'dry days' tradition observed in the state on the first day of each month,...
PepsiCo India’s snacks segment records double-digit volume growth in Q1 CY24
PepsiCo reported robust performance in India, with the snacks segment experiencing double-digit volume growth in the first quarter of CY24. The company's global quarterly...
Tropicana diversifies product range with Special Start Line and Multivit Boost Flavors
Tropicana has broadened its product range by introducing the new Tropicana Special Start line and adding two fresh flavors to its Tropicana Multivit Boost...
