Where most companies in a feature-oriented and technical specifications heavy market wentin one direction (trying to be the cheapest product out there), boAt took the opposite directionby making audio gear feel aspirational, edgy, and something you...
Aman Gupta, co-founder of boAt and a familiar face from Shark Tank India, has weighed in on the BluSmart controversy, calling it a cautionary tale for startups chasing growth at any cost.Taking to X (formerly Twitter),...
Diversifying its offerings, Blinkit, Zomato's quick commerce platform, has introduced a fresh category featuring sports and fitness essentials. This includes premium brands like Adidas,...
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