Bournvita
The National Institute of Nutrition (NIN), in collaboration with the health ministry-backed Indian Council of Medical Research (ICMR), has for the first time recommended thresholds for sugar content in packaged foods and beverages.The potential effects of...
In India, where the candy aisle often reflects a sugary wonderland, a home-grown D2C brand Niblerzz Food and Confectionery Pvt Ltd emerges as a game-changer, reshaping the landscape with its revolutionary approach to sweet indulgence. Despite...
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E-commerce platforms align with regulations, rebrand ‘health drinks’ as ‘nutrition drinks’
Taking heed of the government's advisory against marketing beverage mixes and drinks like Bournvita, Horlicks, and Boost as "health drinks," a category not officially...
Hindustan Unilever rebrands Horlicks as ‘functional nutritional drink,’ drops ‘health’ label amid regulatory changes
In response to recent regulatory shifts in the health drinks sector, Hindustan Unilever (HUL) executed a notable rebranding strategy. The company has opted to...
Packaged food companies shift towards healthier offerings amid growing public health concerns and regulatory pressure
Amidst rising concerns raised by public health advocates, social media influencers, and consumers, organized packaged food companies are under scrutiny for their health claims,...
Ministry directs e-commerce platforms to remove Bournvita and similar beverages from ‘health drinks’ category
The Ministry of Commerce and Industry has issued an advisory to e-commerce entities, instructing them to exclude all beverages, including Bournvita, from the classification...
Archies and Mondelez India join forces to sweeten Valentine’s season with exclusive collaboration
Archies, a renowned gifting brand, has collaborated with Mondelez India to enhance the gifting experience for customers ahead of the Valentine's season, as announced...
Mondelez India celebrates 75 years of joyful snacking, unveils special initiatives to commemorate milestone
Mondelez India, renowned for crafting and baking popular snacking brands like Cadbury Dairy Milk, Oreo, Bournvita, and more, joyfully celebrated its 75th anniversary in...
Social media influencer Revant Himatsingka calls bread consumption a ‘big joke’ in India
Revant Himatsingka, known as Food Pharma in the social media sphere, gained prominence for shedding light on the elevated sugar content in Bournvita, leading...
Surprise your little ones with a delicious twist! Whip up a healthy homemade bournvita powder in no time, using just 5 simple ingredients!
Get ready to take a trip down memory lane, where every sip is a nostalgic journey to your childhood. Bournvita, the beloved beverage that...
NCPCR demands removal of misleading ads by Bournvita over allegations of high sugar content
On Wednesday, the National Commission for Protection of Child Rights (NCPCR) urged Bournvita, a brand owned by Mondelez India, to remove all "deceptive" ads,...
FSSAI to clamp down on food companies for ads that violate norms
The Food Safety and Standards Authority of India (FSSAI) is preparing to issue notices to food businesses for making "misleading" health claims, prompted by...
Zerodha CEO Nithin Kamath calls for front-of-pack labeling amid Bournvita controversy
Bournvita, a brand of health drink, has been in the spotlight lately due to allegations made by a social media influencer claiming that the...
Bournvita refutes social media influencer’s high sugar content claims, deems video ‘unscientific’
Mondelez India, the firm that produces the Bournvita health drink, dismissed allegations by social media influencer Revant Himatsingka claiming that the drink has a...