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Beyond Logos: Creating a Holistic Brand Image that Speaks to Your Audience
In a world inundated with brands vying for attention, a memorable logo is a valuable asset. It's often the first thing that comes to...
Creating Lifelong Fans: Building Ongoing User Engagement Beyond the Buy
In today's fast-paced and highly competitive business landscape, acquiring new customers is undoubtedly important, but it is equally crucial to keep them engaged and...
Dabur reports 5% increase in net profit and 7% revenue growth for Q2 2023, announces INR 2.75 dividend per share
On Thursday, Dabur Ltd, an FMCG company, announced a net profit of INR 515 crore for the quarter ending in September 2023, reflecting a...
Over 80% of Indian retailers don’t perceive e-commerce as a threat to business: Report
According to a study, the majority of Indian retailers who were surveyed do not perceive e-commerce as a threat to their business operations. Only...
Mobile-First Mindset: Optimizing Your Social Media Strategy for On-the-Go Audiences
Smartphones are becoming more than just gadgets in the fast-paced digital world we live in today. They are our constant companions, information sources, and...
Beyond Clicks: Driving Brand Awareness and Loyalty Through Strategic Video Marketing
One thing is very evident in the constantly changing world of digital marketing: video is king. With the growth of social media and the...
Beyond Channels, Beyond Boundaries: How Omni-Channel Strategies Drive Business Expansion
Customers can now move between online and offline experiences with ease, and companies are beginning to understand that adopting an omni-channel strategy is essential...
Predictive Personalization: Anticipating Customer Needs for Enhanced Marketing Outcomes
Businesses are always looking for new and creative ways to stay ahead of the competition in the ever-changing world of modern marketing—and, more importantly,...
Plotting the Course: Steps to Creating Comprehensive Customer Journey Maps
Navigating the intricate web of customer interactions and experiences is a challenge that businesses face daily. The customer journey, a complex and dynamic path,...
The Recipe for Niche Success: Tailoring Your Food Brand for Specialized Markets
The world of food is as diverse as the people who consume it. While mainstream appeal is essential, there's an equally exciting niche market...
Customer Clarity: Navigating Strategies to Identify Your Perfect Fit
Knowing your consumers is like having a treasure map in the vast world of business. The path to discovering your "perfect fit," or ideal...
The Informed Consumer: Tips for Enriching Product Knowledge and Engagement
In today's digital age, consumers are more empowered than ever before. They have access to a wealth of information at their fingertips, allowing them...