D2C
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Agrimax Foods enters millet-based snack market with ‘Bake&Co’ brand
Agrimax Foods LLP, a leading food solutions company, has launched its latest brand, 'Bake&Co.' This innovative brand is poised to revolutionize the millet-based baked...
Rivpra Formulation ventures into D2C market with the launch of Oteria skincare brand
Rivpra Formulation, an integrated pharmaceutical company, has ventured into the direct-to-consumer (D2C) market by introducing Oteria, a high-end skincare brand.Oteria, a brand with a...
Trase co-founders reacquire footwear brand from Upscalio, secure $500K angel round for expansion
The co-founders of Trase, a direct-to-consumer (D2C) footwear brand, Jitin Goel and Dhruv Gupta, have reacquired the brand from the roll-up company Upscalio. This...
Deepika Padukone’s 82°E joins forces with Reliance Retail’s TIRA for nationwide retail expansion
82°E, the self-care brand founded by Bollywood actor Deepika Padukone, has announced a strategic partnership with Reliance Retail’s cutting-edge beauty platform, TIRA. This partnership...
Sleepyhead enters offline retail market with debut store in Karnataka
Sleepyhead, the direct-to-consumer (D2C) brand specializing in sleep solutions, has launched its first brick-and-mortar retail store in India. Situated in Banaswadi, Karnataka, this marks...
The Sleep Company launches second tranche of INR 2.4 Cr ESOP buyback program
The Sleep Company, a startup specializing in sleep solutions, has initiated the second phase of its employee stock ownership plan (ESOP) buyback program for...
Bollywood actor Neha Dhupia acquires equity in D2C dinnerware brand BlackCarrot
Bollywood actress Neha Dhupia has acquired an equity share in the direct-to-consumer dinnerware brand BlackCarrot.As part of the agreement, Dhupia has been appointed as...
St.Botanica diversifies portfolio, enters fragrance market with exquisite perfume line
St.Botanica, a prominent D2C beauty brand and an entity of the Good Glamm Group, has announced the launch of a new perfume line. This...
Bombay Shaving Company secures INR 24 Crore in debt financing from Alteria Capital to fuel growth
Bombay Shaving Company, a direct-to-consumer grooming and personal care startup, has secured INR 24 crore ($3 million) in debt financing from venture debt fund...
D2C menswear brand XYXX launches first-ever ESOP buyback program for employees
XYXX, the D2C menswear brand, announced on Monday its first Employee Stock Ownership Plan (ESOP) buyback program.The Amazon-backed startup stated that it had initiated...
FMCG sector embraces digital advertising: 47% ad spend directed towards digital platforms in 2023
Following the pandemic-induced surge in e-commerce, the momentum of business digitalization continues to grow. Companies are increasingly utilizing digital tools to streamline operations, understand...
Honasa Consumer enters color cosmetics market with Staze brand launch, targets Gen Z consumers with affordable quality products
Honasa Consumer, the parent company of D2C unicorn Mamaearth, has ventured into the color cosmetics segment with the launch of a new brand called...