Thursday, January 22, 2026

D2C

Innovist raises $7 Million in series A funding led by Amazon Smbhav Venture Fund

Innovist, the overarching organization behind direct-to-consumer (D2C) brands Bare Anatomy and Chemist at Play, secured $7 million in its Series A funding round, with...

PriyaGold diversifies into the D2C market with new website launch

On Thursday, FMCG major PriyaGold announced its entry into the Direct-to-Consumer (D2C) space with the launch of its website.In a statement, PriyaGold said its...

Mamaearth’s IPO sees remarkable 7.61x oversubscription, fueled by strong demand from QIBs

Mamaearth, the direct-to-consumer (D2C) unicorn, saw a remarkable oversubscription of 7.61 times on the final day of its initial public offering (IPO) due to...

AJIO introduces AJIOGRAM, a content-driven D2C retail platform

AJIO, the prominent fashion e-commerce platform in India, has introduced AJIOGRAM, an interactive online retail space emphasizing direct-to-consumer (D2C) strategies. With this launch, AJIO...

Mamaearth’s IPO sees surge in subscriptions, reaches 0.7X on day 2

On the second day of Mamaearth's initial public offering (IPO), the direct-to-consumer (D2C) unicorn saw an increased interest from investors as its public issue...

Mamaearth IPO receives lukewarm response, subscribed 0.13 times on day one

Mamaearth, the D2C unicorn, experienced a tepid response to its initial public offering (IPO) on the first day, as the issue was subscribed only...

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