D2C
Breaking News
Sunfeast Dark Fantasy Campaign Creates a Powerful Childhood Experience, Blending Chocolate with Imagination and Wonder
What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it....
Blinkit Parental Controls Deliver a Powerful Win for Digital Parenting, Setting a New Standard in Safety and Trust
Blinkit has done something new in quick commerce: a parental control feature has been introduced into the mix, where safety is given priority over...
After Biryani Kit Success, DAAWAT Launches Thai Green Curry Rice Kit to Celebrate India’s Growing Appetite for Easy World Cuisine
LT Foods Ltd., a 70-year-old Indian-origin FMCG major, has introduced a new product within its Ready-to-Cook line, the DAAWAT Thai Green Curry Rice Kit....
Vibhor Oils Reframes ‘Kuch Bhi’ as Trust in New Campaign, Starring Rupali Ganguly to Spotlight Women’s Unseen Kitchen Labor
Every Indian kitchen knows the daily puzzle: “Aaj kya banaun?” The casual answer, “Kuch bhi,” has now taken center stage in Vibhor Oils’ latest...
“Abhishek Kaushik’s Mitra Raises Rs 14 Crore from Bestvantage, Targets ₹500-Cr Valuation and GCC Entry
Delhi-based FMCG startup Mitra has secured Rs 14 crore in a bridge round led by Bestvantage Investments, with participation from existing investors, including a...
Hexafun Bags Rs 4.5 Crore from Prajay Advisors, Launches ‘Insanely Indian’ Line Inspired by Maharashtra, Tamil Nadu, Bengal, Gujarat and Punjab
Hexafun, a design-led lifestyle accessories startup, has secured Rs 4.5 crore in seed funding from Prajay Advisors. The Bengaluru-based brand, founded in 2021 by...
IKEA India to Invest Beyond ₹10,500 Crore as CEO Patrik Antoni Maps 4–6 New Stores a Year, Targets 50% Local Sourcing by 2030
IKEA is preparing to fast-track its India growth story with a fresh expansion strategy, marking what its leadership calls the “second wave” of its...
Lay’s and Ranbir Kapoor’s ARKS Label Turn Snack Pack Colours Into Vibrant ‘Colour-Lays’ Sneakers
What happens when India’s favourite chips brand collides with Ranbir Kapoor’s streetwear label? You get Colour-Lays, a limited-edition sneaker drop that turns Lay’s iconic...
India’s Wearables Lose Shine: Smartwatch Shipments Crash 28% to 6.6 Mn Units as Boat Holds 28% Share, Boult Surges 21%
India’s booming wearables story is hitting a pause. According to International Data Corporation’s (IDC) India Monthly Wearable Device Tracker, shipments fell for the fifth...
“Gordon Ramsay Lands in India: Street Burger Opens at Delhi Airport T1, Eyes Rs 14,000-Cr Burger Market with Mumbai Next”
Celebrity chef Gordon Ramsay has made his India debut with his casual dining chain, Street Burger, opening its first outlet at Delhi’s Indira Gandhi...
Piyush Goyal Inaugurates “Mauli” in Kandivali: FSSAI and Danone India Roll Out Nation’s First All-Women Clean Street Food Hub, 6,000 Vendors Trained, 10,000 More...
Mumbai’s Kandivali has become home to a national first. The Food Safety and Standards Authority of India (FSSAI), in partnership with Danone India, has...
Flipkart Minutes Hits 50 Million Shoppers in First Year, Plans 800 Dark Stores to Ride Festive Quick-Commerce Wave
Flipkart’s one-hour delivery service, Flipkart Minutes, is betting big on India’s festival shopping spree. The Walmart-owned platform, which turned one this August, reported 50...