FMCG
Himalaya Wellness is reworking its skincare playbook around its flagship Neem line, hoping to strengthen relevance among Gen Z consumers while pushing into premium categories and faster delivery formats.The company, which launched its Neem facewash nearly...
Out-of-home advertising in India has mostly relied on large visuals and visibility. A fresh collaboration between Zepto, Shaadi.com, and Bold Care at Noida Sector 52 Metro Station have shown something unique this time.Together, the three brands...
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Flipkart Black Redefines Loyalty With Premium Deals, YouTube Premium, and Lifestyle Perks
Flipkart is moving beyond discounts and entering the premium membership game with the launch of Flipkart Black. The new service is designed as a...
Flipkart Strengthens Cultural Connection with Flipkart Minutes Offering Ganesh Chaturthi Modaks, Decorations, and Tradition at Speed
Ganesh Chaturthi has remained one of the most popular festivals in India. Homes are decorated, gifts and sweets are exchanged, and families get ready...
Glasses in 10 Minutes: Blinkit Lenskart partnership promises eyewear breakthrough with quick delivery
The Blinkit Lenskart partnership is here, and it’s fast. Customers in seven Indian metros can now order powered glasses delivered in just 10 minutes,...
Rapido vs Ola battle heats up as Uber CEO hails Rapido’s driver-friendly model and rapid market share growth
Uber CEO Dara Khosrowshahi has revealed that the true battle in India is now Rapido vs Ola, not Uber vs Ola. In an interview...
Sunfeast Dark Fantasy Campaign Creates a Powerful Childhood Experience, Blending Chocolate with Imagination and Wonder
What happens when chocolate brands step outside the supermarket aisle? Sunfeast Dark Fantasy came with a campaign called “Big Fantasies Spaceship" to answer it....
After Biryani Kit Success, DAAWAT Launches Thai Green Curry Rice Kit to Celebrate India’s Growing Appetite for Easy World Cuisine
LT Foods Ltd., a 70-year-old Indian-origin FMCG major, has introduced a new product within its Ready-to-Cook line, the DAAWAT Thai Green Curry Rice Kit....
Varun Alagh Rings the Alarm: Local FMCG Brands Steal Share with Aggressive Pricing, While Honasa Posts Double-Digit Gains
India’s fast-moving consumer goods market is in the middle of a quiet but telling churn. Regional and younger brands are beginning to punch above...
Priya Nair Steps In as HUL CEO, Inherits ₹5.6 Lakh Cr FMCG Giant Struggling to Keep Up with Gen Z, Honasa, and L’Oréal
Priya Nair has stepped into the top job at Hindustan Unilever, taking charge of a consumer behemoth that's been feeling the heat from all...
GO DESi’s Bombay Bhel Makes ₹10 Chaat Look Like a ₹1000 Idea—and It’s Flying Off Zepto
Homegrown snacking brand GO DESi has announced the launch of ‘Bombay Bhel’, a ready-to-eat, packaged version of the much-loved Indian street snack. Priced at...
McDonald’s Eyes India in AI-Powered Expansion Drive by 2027
McDonald’s is gearing up for a major push into artificial intelligence, with big plans to expand its digital capabilities and lean on India as...
FSSAI Mandates Allergen Disclosure on Menus and Packaging by August 31
The Food Safety and Standards Authority of India (FSSAI) has issued a new directive requiring all food businesses to prominently declare the top eight...
Unilever Doubles Down on India and US to Power Next Phase of Growth
Unilever is doubling down on India and the United States, its two biggest markets, in a move aimed at reigniting growth and staying ahead...