FMCG
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Rural FMCG sales outpace urban growth for first time in three years, signaling demand recovery
For the first time in nearly three years, the growth in sales of fast-moving consumer goods (FMCG) in villages has outpaced that in cities....
DS Group taps Atom Network as creative partners for dairy business
The Dharampal Satyapal Group (DS Group), a diversified corporation and prominent FMCG conglomerate, has selected Atom Network as its creative partner for the dairy...
Bambrew raises INR 60 Cr in Series A funding to expand sustainable packaging solutions for FMCG and F&B sectors
Cleantech startup Bambrew has secured INR 60 Cr (approximately $7 Mn) in its Series A funding round through a mix of equity and debt....
FMCG sector embraces digital advertising: 47% ad spend directed towards digital platforms in 2023
Following the pandemic-induced surge in e-commerce, the momentum of business digitalization continues to grow. Companies are increasingly utilizing digital tools to streamline operations, understand...
Rising inflation and shifting consumer preferences drive major brands to prioritize premium products over mass market offerings
The allure of the 'bottom of the pyramid' appears to be waning for major consumer goods manufacturers. Over the past two years, they've introduced...
FMCG companies in India revamp marketing strategies, prioritize digital outreach
Fast-moving consumer goods (FMCG) companies in India are progressively relying on digital advertising to connect with customers, particularly as many individuals now prefer consuming...
FMCG manufacturers revamp packaging for e-commerce as online sales surge
Consumer goods manufacturers are redesigning their product packaging to be more e-commerce friendly due to the continued growth of this sales channel in their...
Unilever stays tight-lipped amidst private-equity interest in ice-cream business
Unilever has declined to comment on a media report suggesting that the FMCG titan has reached out to private-equity firms to assess their interest...
Fit & Flex aims to become India’s favorite healthy snacking brand, eyes expansion to 10,000 new outlets by 2025
Fit & Flex, a trailblazer in the FMCG industry, is transforming the way people think about breakfast and snacking. Based in Ahmedabad, Fit &...
Kolkata-based Bisk Farm eyes expansion: Plans to acquire regional brands, targeting national market share growth
Bisk Farm, a Kolkata-based biscuit and packaged snack company, is actively exploring the possibility of acquiring regional brands in the West and South regions...
Adani Wilmar unveils #Fortunewaliholi DVC to celebrate Holi’s vibrant colors and food delights
Adani Wilmar, a prominent FMCG company in India's food sector, has initiated a campaign called 'Holi ke rang, Fortune ke sang,' aiming to capture...
Gruhas Gusto kicks off its first cohort with 7 exciting start-ups selected for accelerator program
Gruhas, Jubilant Bhartia Family Office, DLF Family Office, and Anthill Ventures have come together to announce the unveiling of the first cohort of Gruhas...