Lahori, the Punjab-based beverage company best known for its Zeera-flavored drink, has secured Rs 200 crore in fresh funding from Motilal Oswal as part of its Series B round. The deal gives the investment firm a...
In a bold and unconventional move, Lahori Zeera, the popular Indian beverage brand, chose to associate with a family comedy show on Sony Television instead of the Indian Premier League (IPL) for its marketing campaign. Nikhil...
In the sprawling landscape of business, where the quest for profit often seems like the sole driving force, there emerges a refreshing perspective -...
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